KROC KITCHEN STORIES
BY: GEOFF SCHNEIDER
BY: GEOFF SCHNEIDER
For those of you who do not know, the Kroc has a commercial kitchen with a classically trained chef. Chef Geoff Schneider has run the Kroc Kitchen and Events Department since 2017. Born in Greenville, Geoff developed a strong appreciation for ingredients and cooking at an early age by watching his mother and grandmother. Once his family took over the Peddler in 2000, a career in the restaurant was almost inevitable. However, it still took a few years for Geoff to realize that a career in hospitality was the right path. After receiving his Bachelor’s Degree in History from Davidson College, Geoff eventually attended Johnson and Wales University graduating Summa Cum Laude with a degree in Culinary Arts. In 2008, Schneider moved to Virginia and gained invaluable experience in high volume cooking, menu planning, and time management as the Sous Chef of Virginia Military Institute. Later, as a member of the culinary team at the Clifton Inn in Charlottesville, VA, he had the opportunity to work almost exclusively with food sourced from local farmers and to prepare these ingredients in creative and innovative ways.
Geoff returned to Greenville and joined the family business in 2010. The Peddler has been a Greenville Landmark since 1969 and is proud to be one of the top dining destinations in the Upstate. However, looking to branch out and explore new business opportunities, Geoff founded the catering branch of the Peddler, known as the Traveling Peddler in 2012. It did not take long for the Traveling Peddler to become a premier catering company in the upstate offering superior service and award winning food for all types of events.
As the Director of Events and Executive Chef, Geoff strives to create high-quality cuisine for any occasion at one of the best venues in Downtown Greenville. The flexibility and functionality of our
conference center is second to none, and our service staff can help you plan all aspects of your next conference, family reunion, fundraiser, or social event! Furthermore, our culinary team will work with you to create innovative, healthy, and delicious menus to fit any budget. Whether it’s a small event or the social event of the season, choose the Kroc Center to host an event you will remember for years